The Philosophy of ESLUSA.org's ever-evolving site revisions
ESLUSA.ORG continuously add value to our international student recruitment services. We're launching creative campaigns, both online and offline, to reach a broader scope of prospective students from around the world. A few examples: Cross-promotional efforts with respected agents in Asia, coordinating group English programs for South American students, and exposure at U.S. university fairs in Europe.
These new activities are leading us into more of a gray area, where the results of our efforts are not so easily tracked. When we went online in April 1996, we anticipated a simple black-and-white scenario for measuring Return on Investment: At the end of each enrollment cycle, our advertisers would simply cross-reference their enrollee list with the names on their customized ESLUSA.org Excel Reports. If only life were so simple... and in some cases, life is that simple. But we've learned that reality, in most cases, is messier than that. Prospective students (and parents) need to hear about your campus from a variety of sources, including the internet, friends and relatives, agents, fairs and so on. And that's why we're collaborating with those entities to best serve our advertisers.
Have you had a chance to read NAFSA's Report of the Strategic Task Force on International Student Access , titled In America's Interest: Welcoming International Students ? Their fifth recommendation, Address Complexity with a Marketing Plan , reads in part: It is essential to develop a user-friendly, comprehensive, sophisticated, web-based information resource through which international students will be able to understand and assess the higher education options available to them in the United States, and identify possible financing options. This online resource should allow students to rank their personal preferences (cost, location, academic program, etc.) and should provide links to institutions that match up with their preferences. Ideally, these links would then allow students to apply for admission online. That recommendation parallels what the ESLUSA.org has been doing since April 2001 (except for the fact that each of our sponsors pays a minimal amount, so that we're able to sustain ourselves). We've been achieving this recommendation for years.
We realize that, in spite of all of the world's technological advancements, the admissions decision is still based on personal conversations. Increasingly, those conversations occur via e-mail and other online mechanisms. The ESLUSA.org simplifies that process by offering our advertisers the option of customizing practically every element of their promotional campaign, from Info Pages to Automated Responses -- all for one very reasonable price. Contact us for details .
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